Top 3 Niche Selection for Starting an Online Business

Start an online business with a niche that you’re passionate about is a joke.

The truth is you need to stay with rich niches where the money flows on it. The niches that are high in demand will be competitive but will give you a stable and consistent income in return for a long time.

You can’t go too narrow in selecting your business niche. You need to choose a broader niche that you can promote several sub-niches around it. The best is your selected business niche can allow you to promote both digital and physical products.

Below is the best niche selection for you to start your online business right away.

Health Niche

What you do when you’re sick? Correct. You know the answer. People will not think twice to cure their sickness. Your healthy body is invaluable. Below is 5 health sub-niches that will never be ending in demand.

  1. Weight Loss

It works very well when you’re targeting both young and middle-aged people. Physical personality is very important to them especially when they serve corporate first-line duty such as customer services, receptionist, and salesperson.

  1. Reproductive Health

It works when you’re targeting married couples or new brides. People want to give the best to their partner when together. This includes but is not limited to infertility treatment, pregnancy treatment, postpartum care, and family planning.

  1. Healthy Supplement/ Vitamin

This sub-niche works best if you’re targeting young or elderly who do heavy work or working long hours. It will help them to stay focus and energetic. It will also benefit people who don’t eat any vegetables to support their body immunity.

  1. Nutrition Food

People nowadays are very busy and don’t have time to prepare a balanced diet food. They need to consume a simple dish but with high nutrition to stay healthy. You can also target athletics or people who are active in sports.

  1. Pain Reliever

Whether you’re elders, busy people, or athletics, a pain reliever will save your day. Your daily routine such as sitting in front of a computer and driving in a traffic jam for a long hour will cause body pain. This includes backbone pain, ankle pain, muscle pain, and ankle pain.

Wealth Niche

People desire to make more money and achieve their financial dream. Whether you want to get rich or survive, you need to know how to generate consistent income. There are 6 wealth sub-niches that people are always looking for its knowledge.

  1. Make Money Online

People are never-ending in searching for a way to make extra money online. It includes popular ways such as e-commerce, affiliates, kindle publishing, and freelancing. Even they have a stable online business they will search to diversify their potential new income.

  1. Financial Investment

People like Warren Buffet love to grow their money using financial instruments. They make money through dividends and increasing in paper value. These people are hungry for more financial knowledge with long-term game. This includes shares, stocks, bonds, and Forex.

  1. Business Coaching

People don’t care about your profession, what they care about is you can truly help them to get their real desired results. Teaching is a good skill. You may surprise there have many business coaches that can help others even without having real business experiences.

  1. Technology

Software is needed to support business operations or make something run automatically. It will make people work easier and faster. It is preferable because most of the software providers give you recurring income for every successful subscriber.

  1. Personal Development Coaching

People want to learn more skills to grow their career or achieve something. Personal skills are learnable and trainable skills. They are searching for reliable trainers to help them solve their problems in negotiation, public speaking, communication, relationship, and more.

Digital Marketing Niche

Marketing is a backbone of a business. Since many brick-and-mortar businesses have gone online, it gives you a huge potential income. It's a demand that will rapidly grow for the next several years. There are major marketing sub-niches for you to start promoting.

  1. Email Marketing

Email databases are needed for building relationships and trust with your followers. Business owners and influencers want to learn the latest strategies in hooking their potential customers. It includes building attractive lead pages, email copywriting, and lead magnets.

  1. Social Media Marketing

Building huge social followers will help you get consistent new potential customers. People will chase you for help and make you an expert. Businesses are eager to learn new social media strategies that compatible with the latest social media algorithm, rules, and policies.

  1. SEO Marketing

This marketing technique is a part of content marketing strategy. Businesses want contents that will rank on search engines. This includes keyword research, content optimization, content backlinks, web optimization, content format, and content readability.

  1. Paid Advertising

Businesses and influencers want to know the latest and profitable paid campaigns to gain more conversion with less expense. Some popular paid methods are Facebook Ads, Google Ads, YouTube Ads, Solo Ads, and Paid Influencers/ Sponsorships.

  1. Video Marketing

Every type of video differs in terms of format, duration, titles, description, and delivery. People want to learn how to make good videos that attract, engage, and influence their audiences. Some high demand videos are social media videos, YouTube videos, and Ads videos.

Things to reminder:

Starting and growing an online business is a long-term game. You need to choose profitable niches and go to where the money goes. An evergreen niche is more stable and consistent. For beginners, stick with those three niches is the best.

If you want to go for a passionate niche, you need to make a list of your passion, and then you carefully choose the passion that can give you consistent money. For uptrend niches or seasonal niches, you can make it as additional income to your main niche.

You need to use brand names if you plan to have multiple online businesses. A personal brand is more suitable for the coaching business. That’s why coaching price is always expensive because you are focusing on a specific niche only. Hope this will help you.

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Shahrulnizam Tahir

Shahrulnizam Tahir is a freelance writer and owner of He is a content specialist for digital marketing, online business, and marketing technology. He provides copywriting, ghostwriting, article writing, and blog writing services for B2B and B2C business brands. If he is not writing, he watches self-development videos and entertainment videos on YouTube. You can also find him on LinkedIn and Twitter.

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